The Shopping Experience

In the hypermarket of the future, METRO GROUP, its retail brand real,- and other partners test innovative concepts and technologies for the shopping experience of tomorrow. more 

The real,- Future Store is located in Tönisvorst, North Rhine-Westphalia. The hypermarket of the future not only offers new shopping technology and concepts, but also an extensive range of products, from food to electronics. more 

As part of the METRO GROUP Future Store Initiative, the innovations of numerous partners from the retail, IT, consumer goods and service industries are linked together within a complex system for the first time. more