The Fresh Marketplace

 

Customers are increasingly asking for high-quality meals that are easy and quick to prepare. For this purpose, convenience products are especially suitable. The real,- sales division responds to this trend by offering numerous convenience meals under the umbrella of its private label "real,- Quality".

 Welcome to the marketplace

 

At the real,- Future Store in Toenisvorst, convenience foods as well as fruit & vegetables are being offered together in a single department for the first time. The Fresh Food & Convenience department includes an area with fresh convenience foods and another area with products originating from organic farming as well as exotic fruits, salads for instant consumption, and juices. At a seasonal marketplace, regional fruit and vegetables are presented in an appealing manner. At a tasting counter, customers also have the possibility to try selected products that are prepared in bite-size portions at the store’s own fresh produce kitchen.

 Self-service Coffee Bar

 

The self-service Coffee Bar right next door to the Fresh Food & Convenience department perks up customers with coffee specialties from cappuccino to latte macchiato. This rest area is fully networked: our customers can go online via the Internet hotspot using one of the store PCs or their own laptop. Younger customers particularly love the interactive table. Thanks to its preinstalled Living Surface software, kids can immerse themselves in fascinating worlds of fun simply by touching the screen.

 International Specialities

 

Next to the Self-service Coffee Bar, our customers can find the new assortment area "International Specialties." They will enjoy the huge selection of culinary delights from all the corners of the globe. They will discover the cuisine of exotic, faraway lands: from curry paste from India to black lava salt from Hawaii. Here our customers will find around 1,000 products from Italy, France, Greece, Turkey, Russia, USA, China, Japan, Korea, Thailand, Vietnam, Indonesia, India, Poland, Australia and Spain.

 
  
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 Objectives and visions

 The METRO GROUP Future Store Initiative gives impulses for technological change in the retail industry more 
 
 

 Go once. Get all.

 In the large selling space  real,- hypermarkets, the customer will find all products of daily use