Experiencing Freshness and Variety with all Senses

A comprehensive selection of freshly caught fish and seafood is offered at the new fish market within the real,- Future Store. Daily delivered fresh fish specialties are appealingly arranged on ice in an open goods display. In addition, a classic glass-fronted service counter is available where customers can get fresh and smoked fish, filets and shellfish – as well as competent advice. The assortment also comprises fish from sustainable fishing, boneless products and convenience items. Just in time for the barbecue season, a selection of marinated products will be offered.

Innovative technologies, such as the ambient sound, support the appealing goods presentation in the fish market: loudspeakers are mounted above the counter area and fill a clearly delineated space with the sound of sea waves. In front of the fish market, an Interactive Floor has been set up. This is a projection that responds to movements. If the customer steps on the Interactive Floor, the projected image changes. The comprehensive shopping experience is complemented by an ambient scenting. At the fresh fish counter, a gentle smell of herbes de Provence with lemon is in the air. The fragrance is created with essential oils and natural substances and conveyed to the sales floor through the air conditioning system. This creates a pleasant and stimulating atmosphere.