First Test, then Buy

The real,- Future Store offers sports enthusiasts the possibility to test new equipment before buying it. If customers are looking for products such as in-line skates or treadmills, the staff in the sports department will provide competent advice. Furthermore, an Information Terminal is available in a special information corner where details about the selected items, such as bicycles, can be called up. In addition, customers will find information about sports events in the region or fitness tips.

One special feature of the sports department is the ambient sound. Ceiling-mounted loudspeakers fill the sports area, the information corner and the bicycle department with different sound backgrounds. Their output can only be heard by the customers in these selected zones so that separate product worlds are created within the department. The overall basis is an in-store radio channel especially developed for the sports department.