SENSARAMA

SENSARAMA consulting GmbH, based in Graz, Austria, provides consulting and solutions for multisensory marketing. Established in 2000, the company develops scent marketing, interior design, color concepts and sound design solutions for use at the point of sale (POS). The company deploys selected fragrances on the sales floor to create a pleasant shopping atmosphere that enhances the customer’s sense of well-being. SENSARAMA scent systems can deliver fragrance to rooms of up to 40,000 square meters.

As a partner, the company brings a wealth of specialist knowledge in the field of multisensory marketing to the METRO GROUP Future Store Initiative. SENSARAMA has created an innovative scent concept featuring a specially developed ‘corporate aroma’ for the real,- Future Store in Toenisvorst, Germany. It was designed to translate the character of the real,- Future Store into an unmistakable scent experience.

Companies or brands can use SENSARAMA sound concepts to convey a unique and lasting impression to customers on the sales floor. From acoustic analysis to individual design and implementation, the sound designs from the Austrian marketing specialists translate a customer’s corporate identity into an unforgettable sound experience. In the process, SENSARAMA identifies all relevant corporate parameters and translates them into a straightforward yet highly expressive musical message. To use music as part of interior design has major benefits: it is more flexible and omnipresent than graphic solutions and has a high recall factor.

Dr. Mario Pirzl
Managing Partner
Phone: +43 316 5755 300
E-mail:  mario.pirzl@sensarama.com
 www.sensarama.com

Dr. Elke Trobos
Managing Director
Phone: +43 316 5755 300
E-mail:  elke.trobos@sensarama.com
 www.sensarama.com