Oracle Corporation is the world’s biggest supplier of corporate software and services geared to providing companies and organizations with the latest information on their operational processes. Apart from databases, tools and applications, Oracle also offers consulting services, training and support. In fiscal 2007, Oracle’s worldwide sales were in the region of 18 billion US dollars. The workforce for the same period was in excess of 74,000. A major focus of Oracle’s activities is to help companies and government organizations create IT infrastructures that enable them to use information to optimum effect. Its work is driven by three principles: simplification, standardization and automation – resulting in high-quality information from one single source, coupled with simpler, more efficient internal and external processes. ORACLE Deutschland GmbH is headquartered in Munich and has ten branch offices nationwide. The managing director is Jürgen Kunz.
In the field of Radio Frequency Identification (RFID), Oracle offers a wide range of solutions for the integration of hardware and for data processing, from data capture at the read point through to the management application.
As a Gold Partner of the METRO GROUP Future Store Initiative, Oracle is keen to demonstrate the benefits of RFID to customers. Publications by the initiative, together with joint analyses and studies, underscore the important role played by Oracle in the retail sector. For Oracle, its activities serve as an important reference, illustrating how the industry can benefit from innovative solutions. One example, on display at the METRO GROUP RFID Innovation Center, is Business Activity Monitoring, a tool which enables companies to control and monitor their inventories in real time.