Coca-Cola Erfrischungsgetränke AG
Coca-Cola Erfrischungsgetränke AG with a sales volume of 3.5 billion liters (2010) is the biggest German beverage company. The exclusive concessionaire of The Coca-Cola Company (Atlanta) is responsible for the bottling and marketing of Coca-Cola brand products in Germany. The broad sales network supplies 400.000 trade and gastronomy clients.
The bottling of the 70 products available in Germany is done locally in 25 production plants. The product portfolio includes water, fruit juices, spritzer, tea-, sports and energy drinks as well as cold coffee drinks in addition to the classic soft drinks which cover consumer requirements.
Forerunner in Innovations
As the leading producer of branded drinks, Coca-Cola has always been the forerunner of innovations. With new products and packaging innovations, the corporate group continuously inspires the soft drink market. In order to market the steady growing range of products efficiently and tailored for the target group, Coca-Cola has been involved in the METRO GROUP Future Store initiative as a gold partner from the very beginning.
New Channels in Advertising
In collaboration with the METRO GROUP Coca-Cola will continue to exhaust opportunities of innovative technologies in the future. For the FIFA World Cup 2010, Coca-Cola made use of Bluetooth technology to provide customers with attractive discount coupons and to facilitate their participation in competitions. In addition, the method to give away coupons via reverse vending machines met with a positive resonance in test markets. The deployment of multimedia shelves enables clients to watch the current advertising spots immediately in the market. Even the sale of cold drinks with the slogan "Drink now and pay later!" increased consumer satisfaction during their grocery shopping.
SELECTED PRODUCTS AND SUSTAINABILITY
Long-Live Variety
Invented in 1886, Coca-Cola is today one of the most successful brands. This could only be achieved with a strategy based on long term perspectives incorporating the interests of the community. An important component of the self-concept of the Company is to take over responsibility of the community to demonstrate the leitmotif "Live positively". To contribute to the climate protection, Coca-Cola developed a cooling system called EMS (Energy Management System). Thanks to the novel technology and intelligent programming, the cooler automatically switches to stand-by-modus when the demand is low and thereby saves 35% of conventional energy.
Sugar-free Soft Drinks
Coca-Cola was the first company to successfully launch a sugar-free product range in Germany in 2007 which incorporated all main flavors of its soft drink portfolio. Coca-Cola Zero, Sprite Zero, Fanta Zero and Mezzo Mix Zero contain on average only one calorie per 100 milliliter and are therefore particularly suitable for health-conscious people. In addition, the company introduced a new labeling system. Since 2007 the labels include, apart from specifications on nutritive value, information on the percentage of nutrients and calories required daily that are contained in one glass of the product.
CONTACT
Stefan Ziegler
Key Account Manager
Telefon: +49 2102 1676 4556
E-Mail: stefan.ziegler@cceag.de
www.cceag.de
