Eat smarter with METRO GROUP

 Germany eats healthier – the motto of EatSmarter summarises the claim of this internet portal. Those who visit the website will find more than 1,000 recipes that create an appetite for healthy eating – with plenty of pictures, descriptive explanations and detailed information about fat, protein and sugar contents. Already at first sight you can see that EatSmarter is more than just an online cookbook. The offer includes nutrition and health advice, a video cooking school and informative contributions around healthy food.

 Not only its content but also its functional scope make EatSmarter unique compared to other nutrition advisors offered on the internet. Take the recipes, for example: with a mouse click the list of ingredients can be transmitted to the mobile phone. To this end the users can either opt for the Mobile Shopping List of Real or for the innovative iPhone app offered by this sales division to administrate their purchases.

 The integration of these mobile services represents a central element of the cooperation between METRO GROUP and the internet portal. The retail company is in addition also represented on this website with its own advertising banners to draw attention to the benefits offered by mobile shopping. On a separate sub-page, METRO GROUP presents itself with all its sales divisions. One focus is also on Real – with the presentation of a selection of own brand products, for example.