With the generic term Mobile Shopping, METRO GROUP refers to customer services for mobile end units. Life of many consumers is hard to imagine nowadays without mobile phones. The performance of these devices is increasing steadily and they are equipped, for example, with digital autofocus cameras, internet access and other interfaces. For this reason, mobile phones are ideal for accompanying the whole process of shopping – from planning the shopping list to scanning the items through to the retrieval of product information. With the , the Mobile Shopping Assistant (MSA)Mobile Shopping List and the real,- App METRO GROUP has moved into an era of mobile customer services. With the MSA, information and services are made available to customers for the first time according to their individual preferences and needs. With the Mobile Shopping List, METRO GROUP's sales brand real,- offers a nationwide service that consistently utilizes the possibilities of the internet and wireless communication to support the shopping planning.
METRO GROUP is convinced that it is providing answers to the challenges in the retailing business with its various Mobile Shopping applications. The focus is always on the value added for the customer. Mobile phones represent an ideal platform for individual customer services. However, the mobile phone is only a means to an end. The key question is whether the services are capable of supplementing or supporting the shopping process and, with this, offer an added value to the customer. The Mobile Shopping List of real,- is a good example illustrating how customers can be optimally supported in planning their shopping.