The METRO GROUP Future Store Initiative is a platform for involved partners to share their experience in developing new applications and innovations for retailing. The objective is to embed technologies and innovative applications into the core issues driving retailing today and tomorrow, to make these a tangible experience and to highlight the benefits for the business community as well as consumers. Radio Frequency Identification (RFID) is a key factor.
Cooperation partners present the potential of RFID for retailing, logistics and warehouse management at the METRO GROUP RFID Innovation Center. Interested delegates from companies are welcome to visit and find out more about the key technology, and to benefit from the experience that METRO Group has acquired while rolling out RFID. The METRO GROUP Future Store Initiative also attends international trade shows, congresses and conferences to present the issues driving the future of retailing. It is also the organizer of the RFID Congress which has established itself as an important meeting for METRO GROUP suppliers when it comes to Radio Frequency Identification.