Electronics without Limits
A comprehensive assortment of the latest brand products, permanently low prices and a high service quality make Media Markt and Saturn the leading consumer electronics centers in Europe. The two sales brands use innovative technologies to help customers keep abreast of developments.
Finding instead of searching
Media Markt and Saturn offer their customers a large selection – in particular in the field of music. The Saturn consumer electronics center on Hansaring in Cologne offers as many as around 250,000 different albums and singles - the largest DVD and CD range in the world. Numerous multimedia terminals help customers find their way. Moreover, they can be used for listening to CDs or searching for specific titles. Particularly convenient for the customers is the music terminal "Music Genome", which is available at around 100 Media Markt centers and on the Internet. This virtual music advisor suggests artists to the customers on the basis of their individual preferences.
Media Markt and Saturn also have a special Information Terminal for audiobooks. Here, customers can browse for books by title, author, narrator and editor, or by genre. For each of the roundabout 8,500 titles on offer, a two-to three-minute sample is available for listening. In the computer department, Information Terminals help customers choose the right toner cartridge for their printer. To this effect, the customer simply scans the barcode of a packing at one of the scanners. The display shows for which printer the cartridge is suited. The location of the product in the shop is shown on the monitor by way of a shelf map.
Testing before buying
Media Markt has set up Gaming Islands with video play-stations and screens. Here, the customers can directly participate in online games and test the latest games before buying them. Via split walls – where four TV screens make one large image – interested viewers can watch the games. Saturn offers its customers the possibility to test digital cameras before buying and to print out pictures directly at the store. Service is the best prerequisite to ensure that customers are satisfied with their purchase decision in the long term.
Self-checkouts
Innovations are also found among the checkout systems in operation at Media Markt and Saturn, such as the Self-Checkouts at the Saturn store in Ingolstadt. Here, customers can scan their purchases themselves. For the subsequent payment process they can choose whether they want to pay cash, by debit card or with a voucher.



















