Experience future technologies today

Numerous METRO GROUP Future Store Initiative innovations have already been put into practice. In METRO GROUP stores and outlets, customers have the chance to discover new technologies that really make shopping an exciting experience. This helps cement METRO GROUP's position as leading innovator among the most important international retailing companies.

The multimedia information systems at Galeria Kaufhof offer entertainment and wide-ranging customer care. Customers can view information about new offers or certain products in the range at the store's Information Terminals. These applications are based on high-performance, Web-based technology. Navigation is really straight forward: the desired content can be easily found in the touchscreen interface.

At Metro Cash & Carry, customers have the option of using a Metro Shopping Assistant, MASSI for short. The small, mobile computer offers customers tailored price and sales information, and that is just the beginning. There are more applications planned for the future aimed at making shopping easier than ever.

Some  real,- hypermarkets offer customers an alternative to the traditional checkout: at the Self-Checkout, users can scan and pay for their products by themselves. All they have to do is scan the barcode of each product individually. Then the products are packed in a shopping bag, the weight of which is compared against the products scanned. If the weight differs then a member of staff is alerted. After all products are packed, the customer can pay at the same terminal.

At Media Markt and Saturn, customers receive music recommendations from the easy-to-use online service  "Music Genome" . The principle behind it is that customers give their verdict on a number of different tracks by entering whether they like them or not. The smart software analyzes the entries according to characteristics like rhythm and instruments. This information helps the software offer music which is likely to be of interest. Customers can access this at any time and receive music tips that suit them.